Adding character to an existing brand
THE SMALL leaflet shown here was the first graphic item produced for Lumley St Aubyn by Francis and Robert. It was commissioned following the success of sales letters written for the client by Francis.
While the leaflet promotes our client’s services in a quiet way, its principal purpose was to add some character to a previously low-key brand.
The style and tone of voice we adopted, which reflects the nature of Lumley St Aubyn’s wealthy client base, has been carried through to the firm’s website and the online mailing featured here.
