Writing for a business audience

THIS LITTLE brochure had a big job to do. Its objective was to overcome the prejudiced view, held by many in town planning and town centre management, that Sainsbury's doesn't give a fig for the built environment, or the communities it's involved with.
Written by Francis in a punchy style, the counter argument was presented as a series of rhetorical questions, each one answered with researched, fact-based stories which showed that, contrary to the audience's belief, Sainsbury's does care about the people and communities it serves, and about the environmental impact of its business activities on them.