Design and writing for corporate communications

THIS IS the second of two corporate brochures produced by Francis and John for Capital Guidance. The first – commissioned in 1990 – bore all the hallmarks of that era.
       As a discrete investment management company, Capital Guidance had little experience of marketing. As a result, much of the work on both brochures involved guiding the client through the conception, creation and production processes.
       The result of the second commission became the basis of the client's website, which reflects the brochure, with its animated kaleidoscope of similar images.
       John, Francis and Robert worked on this project together.