Design and copywriting for a graduate recruitment brochure
THIS BROCHURE for Barclaycard was produced by Francis, who wrote the copy, and John, who designed the finished product.
As well as promoting the attractions and benefits of a management career with Barclaycard, the brief called for text and visuals which would overcome any misgivings candidates might have about life in Northampton, where the client was located.
In addition to a number of case studies focused on graduates who had settled in the company, the brochure also featured four pages on the history, attractions and amenities of Northampton and the surrounding area.
